An Amazing Cake!

Posted by Angie VanDaele in advertising, Cake, music

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As many of you know, my sister Judy is the editor of The Wedding Chronicle. As such, she does a lot of writing. For her birthday, I asked Barbara Gardner of Let Them Eat Cake to copy Earnest Hemmingway's Royal Typewriter found in his Key West home. She did a magnificent job don't you think? And it tasted as good as it looked.

Curtis Whipple, Amy Vandervort and families joined us at the Old Town Tortilla Factory, where Curtis serenaded Judy with a lively rendition of the Beatles "When I'm 64." I think she had a good time.

Old Town Tortilla Factory, you were amazing too! Thanks all for a great night for my sis!

Are you a aggressive recession advertiser?

Posted by Angie VanDaele in advertising

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In a study of 600 businesses, McGraw Hill Research found businesses that maintained or increased their advertising expenditures during the 1981-1982 recession, averaged higher sales growth during the recession and in the three years following. By 1985, sales of aggressive recession advertisers (those that either maintain or increased spending) had risen 256% over those that cut-back on advertising. Likewise, in 2001, another study found aggressive recession advertisers increased market share 2 1/2 times the average for all businesses in the post-recession economy.

In 2002, the Strategic Planning Institute illustrated, in contrast, during economic expansion, because 80% of businesses increased their advertising spending, there was no improvement in market share. The reason? Because everyone had increased spending. Now is the time to increase advertising, not cut it back.